Welcome to the studio.
Coarse and Fine
The goods are categorized as coarse or fine. Coarse includes the start of ideas or projects, rough sketches, works-in-progress and exploration of concepts. Fine is tuned, groomed, sifted, pampered, and prepped for "site-specific" audiences, and it can include client-based projects.
“By Way of Multi-Focus”
Via Foci takes a passionate and multi-disciplinary approach to creative work. It enjoys the build, architecture, design, and functionality of persuasive information. By looking at objectives with a multi-dimensional perspective, Via Foci is motivated to bridge initial concepts into full-bloomed products.
Half heart, half star. It represents a bond between steered direction and inherent decision. A harmony between the will and the way. It's always genuine, always real. Subliminal and ethereal, blood and sweat. It's our pulse, motivation, and it's written in the cosmos.